Oh I love these things: http://techcrunch.com/2012/08/22/how-big-is-facebooks-data-2-5-billion-pieces-of-content-and-500-terabytes-ingested-every-day/

Every day there are 2.5B content items shares, and 2.7B "Like"s. I care less about GiGo content itself, but metadata, connections, relations are kept transactionally in a relational database. The above 2 use-cases generate 5.2B transactions on the database, and since there are only 86400 seconds a day, we get over 60000 write transactions per second on the database, from these 2 use-cases alone, not to mention all other use-cases, such as new profiles, emails, queries...

And what's the



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In my previous post,http://database-scalability.blogspot.com/2012/05/oltp-vs-analytics.html, I reviewed the differences between OLTP and Analytics databases.

Scale challenges are different between those 2 worlds of databases.



Scale challenges in the Analytics world are with the growing amounts of data. Most solutions have been leveraging those 3 main aspects: Columnar storage, RAM and parallelism.
Columnar storage makes scans and data filtering more precise and focused. After that – it all goes down to







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