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Displaying posts with tag: search marketing (reset)
Tyranny of a Google vote

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Image by Hajo de Reijger,

For the past year I’ve been seeing headline blogs analyzing the effect of Google’s last algorithm update, dubbed the Panda. There was much talk of unfair relegation from the first page of Google search results, and general indignance by the SEO community.

As with any subject in which I only have cursory knowledge I didn’t think much of it. I thought that as long as I didn’t engage in link-buying and whatever is known as “black hat” tactics, the search engines would be fair. What I didn’t realise with Google was how subjective it has become in ranking websites. I was particularly tripped up in the …

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