Gina Tricot is a family-owned, Swedish fashion chain that consists of over 180 stores across the following five markets: Sweden, Norway, Denmark, Finland and Germany. Combined with growing online sales, the company reaches fashion-conscious women in 28 countries across Europe. In 2012, Gina Tricot reported sales of SEK 2.3 billion.
- Implement a reliable and scalable infrastructure to drive online sales both in countries with a physical presence via stores and in countries where the company sells exclusively online.
- Outsource the day-to-day administration of the e-commerce system, including the databases, to a local partner while maintaining overall overview and control of the system.